AI Insights · Timothy · July 2025
Top 5 Social Apps Performance on Android in the Middle East - Q2 2025
Explore the performance of leading social apps like TikTok and Facebook on Android in the Middle East during Q2 2025, highlighting trends in downloads, revenue, and active users.
In the second quarter of 2025, the top social apps on the Android platform in the Middle East exhibited notable trends in downloads, revenue, and active user engagement. The data, sourced from Sensor Tower, provides insights into the performance of these leading apps.
TikTok - Videos, Shop & LIVE
TikTok experienced a steady increase in weekly revenue, which peaked at approximately $919K by the end of June. Downloads showed an upward trend, reaching over 306K in early June, and weekly active users rose from around 12.5M at the start of the quarter to 12.8M by its end.
TikTok Lite - Save Data & Fast
TikTok Lite saw a significant boost in revenue, climbing to approximately $22.7K by late June. Downloads peaked at 199K towards the end of May, while active users increased from 1.7M in April to 2.2M by the end of the quarter.
Facebook maintained a consistent weekly revenue, nearing $70K at the quarter’s close. The app's downloads fluctuated, peaking at 211K in early June, while active users remained stable, averaging around 19M throughout the period.
Instagram's revenue peaked at about $68K in late June. Weekly downloads showed variability, with a peak of around 162K in early June. Active users hovered around 15.9M, showing stability over the quarter.
Instagram Lite
Instagram Lite, while not generating revenue, had a notable download count peaking at over 83K in late April. Active users showed a slight increase, ending the quarter with approximately 538K.
For more detailed insights and data, visit Sensor Tower's platform.
